“A super rare shirt means I’ve only seen it once,” he adds, noting just how hard it was to track down some of these pieces. “Fresh Fest and Grandmaster Flash… those shirts really don’t turn up anymore,” says Ross. Unlike the mass-produced merch of rock bands from the same time period, or the fully stocked merch sites of most musicians today, the T-shirts of hip-hop artists from 1980-1999 had an air of exclusivity due to the fact that they were produced in such small amounts. It really does represent the cultural phenomenon of the rap and hip-hop scene in the 80s that paved the way for today’s hip-hop music. LL Cool J says of the book, “Looking at these shirts makes me feel like I’m in a museum looking at a hip-hop art exhibit. Read more Champion Surfer “John John” Florence Debuts a New Movie and Matching Gear (Exclusive) With commentary from hip-hop heavyweights such as LL Cool J, and Def Jam founders Rick Rubin and Russell Simmons, it’s clear that the pages hold an innate history. The book is a true haven for diehard hip-hop fans, showcasing over 500 of the rarest rap tees in existence. After years of being a diehard fan and amassing numerous vintage hip-hop tees, Ross knew he had to channel his passion into some type of outlet. He started recording the album since 2010 after linking up. Reminisce's first album, Book of Rap Stories, was released on 31 March 2012. His tragic passing in 2010 left the reins of the paradigm shift he steered open. Reminisce is signed to Edge Records and is also the founder and creative director of LRR Records. The 'Local Rapper' received critical acclaim while sticking to his roots, his album C.E.O signaled something new. “The first time I heard hip-hop as a kid I was immediately drawn to it,” Ross One tells Billboard. In 2015, Reminisce was named a brand ambassador for the Orijin alcoholic beverage brand.
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