Why Facebook ads when you can post for free?įacebook ads will get much more reach than organic Facebook posts. Conversion: for increasing website conversions, engagement to an app, or to have an offer claimed.Consideration: to send people to a website, getting app installs, increase event attendance or get views on videos and collect business leads.Awareness: for boosting posts, promoting a Facebook page, targeting people near the business's location and increasing brand awareness.Notice how these three categories represent different areas of the sales and marketing funnel: They can choose from 12 objectives from three different categories: Awareness, Consideration and Conversion. With news feed ads, users are able to set a specific objective that directly aligns to their marketing goals. Creating a Facebook sponsored ad is more involved than boosting posts, but more work often leads to more reward. Newsfeed ads live in Facebook Ads Manager (or Power Editor). Newsfeed ads denote "sponsored" directly underneath the company's name on the post as shown in the example below. What are Facebook newsfeed ads?įacebook news feed ads are sponsored ads that appear right on the news feed of readers. While boosted posts can be targeted by location, interest, age and gender, more advanced targeting options are reserved for ads on Facebook. Related Reading: How We Generated 2,000 SQLs in Two Months with Facebook Paid Advertising Facebook Paid Content 101: Boosted posts & Ads What are Facebook boosted posts?įacebook boosted posts are posts that you can promote for money to appear higher on news feeds, giving a post a higher chance for engagement and views. So in this article, I’m going to explain the differences between the types of sponsored ads on Facebook - a Facebook boost and a Facebook news feed ad-and which I think is better “I bet a lot of agencies and small businesses out there are wondering the same.” Facebook’s Advertiser Help Center rarely provides the answers you’re after on Facebook paid advertising, and true to form, it doesn’t provide a lot of guidance on the differences between boosting posts vs ads either. It’s a great topic, and it got me thinking. Our development team is working on some awesome new Facebook features for our Social and Ads products,and he wanted to know the nuances between Facebook boosted posts and Facebook news feed ads As a manager of Vendasta’s social ad program, I was recently approached by our Director of Product for some info about the different types of Facebook ads, namely Facebook sponsored posts.
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